Key Responsibilities
- Develop and execute social media and content strategies aligned with brand objectives.
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- Create engaging content including photos, videos, reels, and short-form content.
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- Write compelling captions and storytelling content that reflects the brand’s tone and identity.
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- Lead content planning, scheduling, and campaign execution across platforms.
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- Monitor performance, analyze engagement metrics, and provide insights and reports.
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- Optimize content and campaigns based on data, trends, and audience behavior.
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- Ensure consistency in brand aesthetics and messaging across all social media channels.
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Qualifications
- Proven experience in social media content creation and management.
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- Strong visual sense with experience in mobile photography and video creation.
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- Experience in content planning, campaign strategy, and analytics.
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- Exceptional writing, editing, and storytelling skills.
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- Leadership mindset with strong organizational and follow-up abilities.
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- Ability to work under pressure and meet tight deadlines.
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- Bachelor’s degree in Marketing, Communications, Journalism, or a related field (preferred).
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- Experience in the fashion industry is a strong plus
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